Have You Been Killed In Tmall?

With the gradual maturity of "data collection methods", Internet giants want to catch online consumption habits of ordinary people.

On the occasion of the annual consumer protection day of 3. 15, a message about Tmall's "killing 88Vip" users is spreading in all major forum communities.

One

At 22 o'clock in the evening of March 6, 2020, some netizens posted in the bean paste community and reflected that they and their friends placed a soy milk gift box in Tmall supermarket at the same time.

Results in the same commodity page, the difference between different users was as high as 11.39 yuan.

What is unexpected is that the netizen had also bought Tmall 88 Vip members. According to common sense, the price of the unit price should be 5% off, but at the time of checkout, it was found that its goods were not only more expensive than the non 88vip members, but also needed to pay extra freight charges.

Another non 88vip consumer does not need to pay the freight at the same time. The final order price difference between the two non - 88vip consumers is as high as 15.5 yuan.

Affected by the epidemic, since the Spring Festival this year, most Chinese consumers have been shopping online to meet their daily consumption needs. Tmall supermarket as China's largest e-commerce platform Taobao's directly under the supermarket, has become the first choice for many people.

Such a direct "malicious kill" evidence, completely ignited the bean paste community.

After the netizens spontaneously verified, the "cooked" products in Tmall supermarket were exposed one by one, of which the dairy products and baby products became the "hardest hit" area. It includes 6 boxes (15.9 yuan /11.9 yuan) of the original vitamin /45 milk, Mengniu low fat and high calcium milk 250*16 (49.9 yuan /45 yuan voucher 43 yuan), dew comfortable night diaper NB30 (89 yuan /99 yuan), exclusive soybean milk direct seeding special privilege (69.9 yuan / 39.9 yuan + freight 20 yuan), curious platinum slacks trousers XL136 (255 yuan /325 yuan) and so on.

Commodities have once existed "simultaneous different prices".

Under the pressure of public opinion, Tmall supermarket had to issue an apology statement on official micro-blog account in March 8th. It is emphasized that the "new man's exclusive price" has led to price discrepancy, has repaired the price loophole, and has directly denied the use of big data to kill 88vip members.

The seemingly reasonable explanation did not receive public understanding. A wave is not yet smooth. In the comment area of micro-blog, three shots of 27 thousand different prices of POND'S rice cream were harvested for the first time.

According to the screenshot and survey, the cleanser appeared at least three different prices at the same time, 24.9 yuan, 21.9 yuan, and 16.3 yuan respectively. This phenomenon is obviously contrary to the explanation of Tmall supermarket's response to the "new person exclusive price" given in micro-blog's response. But since then, Tmall supermarkets and Alibaba have not responded to relevant questions.