Gome Retail Starts "Black Week" Store 3 Kilometers Free Distribution

Recently, Gome announced the launch of the "black week" in from March 9th to 22nd.

It is understood that this "black" to the United States and the United States shop as the main battlefield of marketing, the clerk turned "net red" live with goods, stores to achieve a radius of 3 kilometers, that is, buy instant delivery.

During the epidemic period, Gome has made further breakthroughs in the exploration of social marketing and live broadcasting, while the online operation capacity has been further strengthened. Wang Junzhou, President of Gome retail, said that Gome will combine many brands to promote consumption through "live and community marketing" in the special period through the "black" brand IP.

This time, Gome combined with Haier, Caesar, HUAWEI, GREE, Mei, glory, apple, Hisense, SKYWORTH, FOTILE and so on.

In addition, Gome combined with brand manufacturers to create more than a thousand live broadcast, integrating all kinds of household electrical appliances into life scenes, forming sales transformation. Prior to that, Gome retail Guangzhou branch once "small test knife", live 2 hours online watching the popularity value of breaking through 140 thousand, sales of nearly 2000 products.

According to statistics, Gome has created 500 million sales per day through live broadcast and social marketing.

Recently, GOME stores nationwide are also actively preparing for resuming work and resuming operations. Up to now, Gome has gradually resumed store operations in most of the provinces and cities in the country, especially over half of the stores in Beijing. During the epidemic period, Gome carried out 3 km free delivery service at the center of the store, providing distribution and installation for users under the premise of ensuring health and safety. In the "black army" period, 3 km free distribution, as well as the synchronization of delivery standards will continue.