Children'S Clothing Produced By Modern Biotechnology Is Favored By The Market.

9 years ago, Beingmate bought Korea.

Li Bao, how is it doing now?

In a hotel in Xiaoshan, Hangzhou, in May 6th, accompanied by cheerful music, a group of people were dressed in cotton picking.

The small models went to T station in turn and appeared on the flashing lights.

This is the scene of a new production conference of Hangzhou Li Erbao "colored cotton Festival".

At this time, Tmall's flagship store is holding Juhuasuan promotional activities of the colored cotton Festival, a series of new colored cotton products such as the first package, sleeping bags and so on.

Under the synchronous line, lier Bao is a well-known infant in Korea.

The brand was founded nearly 50 years ago and was wholly purchased by China Beingmate group in 2007. Hangzhou lier Bao daily necessities Co., Ltd. was established in the same year.

It is not hard to see that in recent years, domestic milk powder has become more and more difficult to get consumers' recognition. The Beingmate group, which mainly sells milk powder and rice flour, is also actively expanding its product line to build the whole industry chain of baby industry.

Li Bao Bao is the main driver of Korean design and environmental protection.

Since 2013, lier Bao has been located in shopping malls such as children's Wang, Yintai, Wanda and so on, locating high-end and high-end people. At present, there are more than 200 sales outlets in China, which are located in a second tier city in East China.

The flagship store of Li Er Baotian was founded in May 2013. Hangzhou Jie net Network Technology Co., Ltd. took over the online operation of Li Bao in April last year.

According to Fang Yi, head of the company, Li Libao fully integrated the online, offline, product, price and marketing activities. Online store activities will be synchronized online. Similarly, the color cotton festival will also be launched online and offline.

At present, the sale of Li Er Bao line is 2:8.

Fang Yi said that in 2015, Li Er Bao Tian cat store achieved about 10000000 sales, and this year's target is 30 million, which means that Li Er Bao will bet more power online this year.

As a newly expanding category, the colored cotton products will also be a key point for Li Er Bao this year.

Colored cotton baby products are favored by the market. Colored cotton is produced by modern biotechnology. When cotton is bolting, the fibers have new natural textile materials.

At present, 95% of China's colored cotton comes from China color cotton group, which is also the raw material supplier of Li Er Bao color cotton product.

Peng Guangtian, CEO of China color cotton group, told reporters that in recent years, the textile industry is in recession. Everyone is looking for breakthroughs to improve the raw materials. Color cotton is in line with the consumer's pursuit of environmental protection and health. Without printing and dyeing, it has developed rapidly in baby clothing and underwear industry.

The disadvantage of colored cotton products is that the color is single, and in the consumer's habits and cognition, baby clothing should be colorful.

But in recent years, consumers' awareness and acceptance of colored cotton are improving.

Color cotton production is lower, production process is also higher than ordinary cotton products.

Ordinary cotton can be bleached, the remaining cotton shell decolorization, and color cotton clothing will leave some small black spots, because there is no bleaching, cotton shell residue can not be eliminated.

Will Baillieu has made 7 years of color cotton baby products, the main line brand was born in Changzhou, Jiangsu, a Japanese clothing brand to do foundry company.

Wang Yang, director of the company's operation director, told the Internet business that in recent years, the average annual growth rate has been 100%, and the number of old customers has reached 800 thousand.

He believes that now parents are basically after 80, 90, they are more concerned about environmental protection, more emphasis on quality, so the color cotton market will become bigger and bigger in the future.