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Carrefour Speeds Up Shop In Taiwan Unstoppable

2015/9/6 16:43:00 26

CarrefourTaiwan

In the second quarter of this year, the domestic boom has obviously declined. The recent fall in the stock market has even more affected consumer confidence. But Carrefour's director said that because of the fact that the main purpose of the hypermarket is to sell the necessities of the people's livelihood, the impact of the boom will not be too great.

  

Consumption trend

Therefore, the pricing strategy will be adjusted at any time, so it will not affect profitability.

Carrefour

Taiwan

Linkou opened fourteenth convenient shopping styles, and also seventy-seventh cities in the whole market. Carrefour director said that 4 stores will be opened in September. At present, it is estimated that Carrefour will break through 100 stores in Taiwan next year.

Carrefour executives pointed out that in the first half of this year, revenue grew by about 5% over the same period last year, and entered the peak season of consumption in the second half of the year. With many festivals, the growth of revenue is still good.

revenue

There are 2~3 growth, and the target revenue in the second half of this year will grow by at least 2 compared to the same period last year.

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A few days ago, Xiaobian visited the Lok bin department store and Xidan department store in the West. The first impression was whether the external hardware facilities or internal formats and brands were quite old.

Although Lok bin department store and Xidan department store are backed by Guanghua village and Jinsha business circle, there are many people living around them. However, there are few customers in these two department stores. Especially, Le bin general store can be described as a mere bird.

It is probably appropriate to use the "internal and external troubles" to describe the market predicament that the department stores are experiencing at present. In the external environment, there is a shopping center attack and an electric shock. In its own problems, it has to face the embarrassment of rising costs of human resources, material resources and rents, together with the inventory of goods brought about by the simplification of brands and formats.

From the comprehensive management of the current situation and the surrounding consumer groups, Le bin department store has been in such a situation, it seems that a little no Zuo no die, are "not thinking about making progress" cause disaster.

It is the most fundamental reason for the overall depression of the domestic department store that Huang Xuanqi, the senior manager of RET ruyd's strategic consulting department, is not timely to control the changes in the times and the public needs.

She analyzed the difference between 10 years ago and 10 years after the material consumption environment and shopping psychology. 10 years ago, the purpose of the public entering the business place was to buy what they needed, so the department stores had obvious directionality in their floor layout and format planning, such as the supermarket on the first floor, the cosmetics counters or shoes bags on the first floor, the ladies in the two floor, the women's clothing on the third floor, the men's clothing on the four floor, and the sports and outdoor products on the five floor.

However, 10 years later, with the substantial improvement of the material level, the purpose of people to enter the business place is no longer just shopping. At the same time, they also make demands for spiritual satisfaction besides material needs. At this point, the shopping center's supply of life style choices and sense of experience is like "a radish and a hole" generally into the public view.

In addition, in the interpretation of the reasons for the continuous noise in the department stores, Luo Yuan, senior assistant director of the project and Development Consultant Department of Davies, West China, also mentioned the impact of the overall domestic economic environment. He said that in recent years, especially since 2014, domestic economic growth has slowed down and consumer confidence has decreased, resulting in the overall retail business growth sluggish.

Compared with the time, from the second half of 2014 to the present, it is the peak of department store closing.


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