Wu Jigang Writes A New Chapter For Boss Women's Wear

Wu Jigang believes that the only rule of success is pragmatism.

He seldom takes part in social activities, but if he is designing cross-border cooperation, he can often be seen.

"I like to try new things."

He said.

In the 2011 year of the year, he went to cross border cooperation with the luxury bathroom brand Brizo, and launched a series of household bathroom products.

In addition, he also designed nail polish sets and limited edition eye shadow across the border.

At the beginning of last year, while operating his own brand name, Wu Jigang served as Hugo Boss's director of Boss dress design.

"I began to try to learn German."

He has already grasped the three languages of Chinese, English and French.

He said that the design of Jason Wu mainly focused on women's clothing, while the work of Hugo Boss may involve men's clothing.

"This not only makes me better present my aesthetic from different angles, but also affects my aesthetic taste through two different channels."

At first, many people were not optimistic about this Chinese.

This is a long history of German brands.

But on the other hand, for this old brand of men's wear and clothing that has not been improved in recent years, the Asian face of the designer is undoubtedly a selling point. What's more, the most famous feature of the American first lady's designer is "practical marketability", which is what Hugo Boss is most anxious to get at the moment.

Autumn and winter of 2014

It was Wu Jigang's first show after taking over. His design inspiration drew on the classic menswear style of Hugo Boss.

Rigorous rationalism was established on the T platform. Black and white plus a bit of camel and nude color. The whole series of layers is clear, and the structure of the body is concise, which clearly shows the aesthetic tendency of modernism.

"It's not a new phenomenon for a young designer to take over two fashion brands at the same time."

Mention the trend in fashion circles today.

I feel very ordinary.

"The last generation has two examples of brand names at the same time.

Of course, the results of my work need to be displayed in front of the public, which will inevitably be criticized by many people, so there will be pressure in the process of work.

At the same time, commercial pressure is also obvious.

However, these difficulties and challenges will not prevent me from continuing my work.

I try to make my life happier, and I feel that life must be balanced.

Now I have two brand teams, and I will encounter different problems every day. For example, if I do not have a cloth on the day, or if all the players are sick, or when I have an outdoor fashion show, I will deal with the weather suddenly.

After the baptism of spring and summer in 2015, Wu Jigang said that she had made a new chapter in Boss women's wear.

"Modern women know their choices.

While they are sexy, they also need to keep pace with the times.

I hope my design is a manifesto issued by the brand to women. Now it is only the first chapter. I hope there will be second chapters, third chapters and fourth chapters later.