In The 2013 Fiscal Year, The Total Retail Sales Of Outdoor Goods In The US Amounted To US $11 Billion 900 Million.

< p > because of the cold weather, people's willingness to take part in outdoor activities is generally low, so the sales of outdoor products in January are relatively low throughout the whole year. As of February 1, 2014, the US retail sales of outdoor products fell by 2.4 percentage points to 771 million 300 thousand US dollars in the last 4 months of 2013, compared with the previous year, and most of the categories declined except for durable consumer goods, according to VantagePoint, OIA's sales data statistics platform. < /p >
< p > and according to VantagePoint statistics, the total retail sales of outdoor products in the 52 week 2013 fiscal year as of February 1, 2014 amounted to US $11 billion 900 million, an increase of 3.7 percentage points over the same period last year. This is the smallest increase in OIA VantagePoint statistics since 2010. < /p >
< p > < strong > year-round single month sales situation < /strong > < /p >
In December, outdoor clothing products sales remained strong, leading the series, with sales up 14.7 percentage points over the same period last year, reaching 126 million US dollars, while the long-term sales sluggish footwear products improved this month, down 6.1 percentage points to 320 million 300 thousand US dollars. As the sales of snow skiing supplies, camping equipment and bicycle products increased significantly, outdoor durable goods overall increased by double-digit figures, 12.4 percentage points to 724 million 400 thousand US dollars. < /p >
In terms of channel P, the Internet sales channel has become the most rapid growth channel in the month because of the advent of Christmas and new year. In the 5 week period, sales accounted for 27.5%. 11, 12, two months, accounting for 26.9% of the total sales. < /p >
< p > November (fiscal month, 24 as of November 2012), the US outdoor product sales rose slightly by 0.6 percentage points to 6 billion 10 million US dollars. Thanks to Thanksgiving consumption, the outdoor market performance was more active in the fourth week of the month, and was slightly dull at other times. But this year Thanksgiving consumption week is still down 0.7 percentage points from last year, most of which are triggered by black Friday. < /p >
In October (fiscal month, October 27th), sales of outdoor products in the United States increased by 4.4%, to 789 million 200 thousand US dollars, due to the consumption of durable consumer goods and clothing products. (P) Among them, the growth rate of durable consumer goods was strong, up 10.8% over the same period last year, reaching US $285 million 900 thousand. Besides skiing products, other major products also showed different degrees of growth. Many consumers and retailers are also using or selling skiing equipment last year. < /p >
Less than P, September, most outdoor products sales in the United States were on the rise. Total sales volume reached 928 million US dollars, a slight increase of 1.4% over the same period last year. Durable consumer goods sales were strong, but the clothing category remained the same as in August, which was offset by the growth of the former. < /p >
In August, total outdoor income of US $816 million 900 thousand increased by 2.2% compared with the same period last year, but decreased by 7.8% compared with July. P The sales volume of outdoor stores was 320 million 500 thousand US dollars, up 5% over the same period last year. < /p >
< p > July (up to August 3rd), the US outdoor product sales increased by 2.6 percentage points over the same period last year, reaching US $810 million 300 thousand, of which durable consumer goods continued to be the backbone of growth, and the clothing industry began to rebounded against the trend, but footwear products still did not improve significantly. In terms of channels, the national accounts Internet and discount / Zong trade proved once again to be the best selling channels for outdoor products, while the Internet channel of franchised stores also showed growth momentum in the four months of fiscal month. < /p >
< p > 1-6 months in 2013, the total sales of outdoor products in the United States amounted to US $5 billion 95 million 300 thousand, an increase of 7.6 percentage points over the same period last year (4 billion 735 million US dollars in the first half of last year). In the 2012 fiscal year, the total sales of outdoor products in the United States amounted to US $11 billion 400 million, up 5.1% from the previous year, < /p >
< p > < strong > on OIA sales data statistics platform VantagePoint < /strong > /p >
< p > the US Outdoor Association OIA sales data statistics platform VantagePoint is the first and only "whole industry" weekly sales data report platform in the US outdoor market. The data come from 10000 outdoor sales outlets and network channels, including nearly 450 stores, and the results cover two channels of entities and networks. < /p >