What Is The Trend Of The Development Of Clothing?

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< p > > Zhou Bin, deputy general manager of Jiashi superior Clothing Co., Ltd. < /p >

< p > China Costumes: as a brand new clothing category, how do you define the interior clothing? < /p >

< p > Zhou Bin: I think the accurate definition of the inside clothing is "a full range, whole population, family oriented one-stop clothing shopping solution".

The so-called whole series refers to underwear, home furnishings, interior decoration, household goods, accessories and other categories of clothing, integrating the new products that have been produced in the market.

The whole population refers to the crowd of 6~60 years old who is dressed in clothing to meet the needs of different age groups.

Taking family as a unit, it refers to the purchase of clothing within the family, with 25~45 years old housewives and quasi housewives as the core. They mainly provide them with one-stop shopping solutions for the whole family.

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< p > China Costumes: how do you view the future of the apparel industry? < /p >

< p > Zhou Bin: the prospect of an industry is inseparable from the prospect of social and economic development and people's consumption concept.

According to the Research Report of Boston consulting company, one of the three largest strategy consulting firms in the world, half of China's households will become middle-income families with an annual income of 6~10 million yuan in 2020.

In the next 10 years, some 270 million consumers will be added to China's middle class and affluent consumer groups, which will provide huge consumption space for the development of interior apparel.

At the same time, middle-class families are emerging new dress ideas, from the past emphasis on appearance, has become a focus on inner comfort and elegant dress, both inside and outside is an irresistible fashion trend.

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< p >, so I think the prospect of interior clothing is very broad.

Experts predict that the size of the internal construction industry will be around hundreds of millions of years in the next ten years.

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< p > China Costumes: what kind of advantage do CASS Jiashi possess as an initiator of the interior clothing category? < /p >

< p > Zhou Bin: the core advantage of CASS Jiashi lies in its unique one-stop quick sale mode.

This business mode requires three aspects of deconstruction from the brand level to the product level and the terminal level.

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< p > brand, conform to the continuous development of consumers' "from outside to inside and outside and at the same time" clothing consumption trend, the core idea of CASS is the "show the inner beauty".

Advocating practical and comfortable fashion aesthetics and innovating the quality of life; aiming at the tense and high-pressure work and living conditions of modern people, CASS is suitable for Chinese consumers to bring "fashionable, simple" brand style and "warm, relaxed" terminal atmosphere, and create first-class brand image and brand value.

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< p > products, the core idea of CASS is the comfort, versatile and super value.

Comfort refers to not only the material comfort and health, but also the tailoring.

The Joker mainly refers to the style design of the interior clothing. It should integrate into the fashion trend, pay attention to the overall matching of the outfit, and conform to the modern people's wearing habits and the trend of clothing development.

Super value is the most important part. The clothing must ensure the brand value and product quality, and at the same time, make the price moderate and cost-effective, giving consumers the experience of super value.

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< p > terminal, the core idea of CASS is the fast consumption mode of "warehouse self help shopping and family culture atmosphere". Warehouse type self help purchase is an international popular terminal mode at present. Consumers of all ages can carry shopping baskets to pick their favorite products, skillfully match fashionable clothes for different occasions, and display a variety of collocation methods for consumers to refer to and purchase. Consumers can easily try to combine simple, fashionable and high-quality clothing with their own personality style.

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< p > family culture terminal atmosphere is to better move our main force to buy crowd housewives and quasi housewives.

For this purpose, we use light wood color to create a warm family shopping space with white porcelain tiles and wooden shelves to create a warm family atmosphere.

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< p > China Fashion Daily: at present, the apparel industry has entered a period of deep adjustment, and many dealers have considered pformation.

How do you think the front-line dealers can better embrace the era of /p?

< p > Zhou Bin: I think branding and meticulous management are the only outlets for distributors.

Many dealers gradually realize that in the past, the brand operation is imperative under the channel bonus era which can make big money by opening more stores and opening large stores.

The core of brand operation is corporatization, selecting agent brands, selecting products, selecting business circles, refining teams, streamlining management and so on.

Fine management is to reflect the control of distributors' profitability to stores, and to enhance the level of sustainable profitability from the aspects of commodity operation, store space display, promotional activities and information construction.

Since its establishment, CASS has built a complete set of dealer brand operation and terminal management system. At present, our new stores are basically profitable.

Our choice of dealer standards is also a team with high brand management level and strong management ability. This is also the essential work for the first line distributors who want to engage in interior apparel.

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