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Leading The "Pparent" Fashionable Honest By Brand Clothing

2012/6/28 10:38:00 17

Honest ByFashion BrandSilkFur

Former Hugo by Hugo Boss creative director Bruno Pieters launched a brand new fashion brand in early 2012.

Honest by

This is a revolutionary step into modern fashion. The brand name is named after it -- conquering customers in good faith, ensuring the full pparency of consumers from the purchase of raw materials, production and pricing of products.


"We have a pparent policy of 100%, which means that Honest by maintains good communication on materials, production methods and pricing strategies."

Bruno Pieters told us, "I used to work with leather.

Leather and fur

I am so sorry to have been dealing with this. It is no longer a time for animals to be filled with human desires, and everyone has the right to stick to their beliefs.

Just like more and more women are boycotting fur now, when fashion and low carbon life touch each other and touch the softest pity of people, this fashion has to be abandoned, instead of fashion products that are friendly to humans, environment and animals.


Brand launched men's and women's clothing, from sharp lines or smooth profiles, contains the best design thinking of Bruno Pieters.

In addition, Honest by also firmly follows its natural and ecological selection range -- 100% organic wool and silk thickening (which is the only animal material), while ensuring fabric does not hurt the skin.


In the face of all kinds of luxury brands, the pparency mechanism of Honest by really brings people more comfortable shopping enjoyment. It not only solves the confusion of consumers, but also improves the image of salespeople in the minds of customers.


As the first one hundred percent pparent luxury

Fashion brand

The information Honest by brings to consumers is both sincere and meaningful.

You can learn from the material sources of every garment (even a small button you can query its production information), manufacturer's details and cost and pricing. At the same time, you can also get the carbon dioxide content of each garment. For example, making a sleeveless printing dress, using materials and production process produce 2,53 kilograms of carbon dioxide (which is equivalent to driving a car running 15.81 kilometers, or using an ordinary light bulb for 97.31 hours). When reading these pparent data, consumers will also feel the great responsibility of protecting the environment.


Although Honest by was founded not long ago, its unique five color filter still met the shopping needs of many consumers: orange represents no animal material, that is, no leather or wool.

silk

Ox horn, shellfish or other animal derived materials; green represents organic materials; pink represents cloth that does not hurt the skin; blue represents recycled materials; gray represents 100% of the manufacturing in Europe.

The five color, its unique environmental protection significance has far exceeded the value added by many luxury brands. Fashion is more beautiful, comfortable and healthy. No one can deny the fact that Honest by is winning the favor of customers with the most precious quality.

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