&Nbsp Promotes Sales By Constellation And Consumers By Constellation.

Into the winter, business people

Peng Liang, vice president of the company, said that the launch of the "Sagittarius" thematic promotions by Cobb has changed the way in which the business people are "aimless and silver ten", which has been aimlessly and not highly targeted. This activity is based on the current popular astrology, taking the common characteristics of the constellations as a reference, and tailored for the consumer groups with similar characteristics and similar tastes. This is also an active exploration of distinguishing and satisfying the individual needs of consumers.

　　据库巴相关负责人介绍，此次“射手令”促销活动的商品组合是依据射手座人群的共性特点而设计的，针对射手座人群热爱自由而又独立的特点，库巴推出了户外出游系列产品，包含了户外防寒服装、户外徒步鞋、户外多用包、导航仪、户外用相机、户外用汽车坐垫等户外用品，为“射手们”追求户外活动自由保驾护航;针对射手座人群所秉持的认真生活的态度，库巴推出了“精致生活”系列产品，包括品类丰富且实用价值高的厨卫小家电以及生活日用小百货等;针对射手座人群永不泯灭的童心，库巴又推出了温暖、卡通且有爱的生活实用小商品，如卡通灯具、毛绒拖鞋、Q仔玩具及方便实用的可折叠电脑桌等;针对射手座人群的幸运色推出幸运色系列商品，品类涵盖了手机、家纺套装及保暖被;此外，库巴更是推出了“精品生活”家纺系列情侣套餐，让认真生活的

"Shooters" live a warm life.

According to the reporter, the overall price discount range of the theme activities of the constellation has maintained its consistent hard working style. The overall decline is over 15%. One of the shark (SHARK HOME) Satin active printing four sets is straight down 500 yuan, and an extra 419 yuan worth of home textiles (COSY) feather Velvet quilt is added. While the famous brand of the famous textile brand Luo Lai, a Seattle LOVO double person, increases the designer six piece suit of the cotton denim (1.8M bed).

Throughout the show, the product package series has maintained the consistently high cost performance of the company. Buying gifts is also a good thing. It also has a high value in use. It has both affordable prices and high-end quality.

Peng Liang, vice president of the company, pointed out that "before, the promotional activities launched by the electronic business people on the traditional holidays are all relying on low price and big promotional campaigns, and can not really meet the needs of consumers' differentiation and personalization. The low price competition strategy of low price can not be a way to attract consumers forever. The electronic business people must make more positive explorations in satisfying the personalized needs of consumers."

The recent promotional activities of the electricity supplier have left the impression of "low price" for consumers, which makes the brand value beyond the low price in the standardized product sales become an increasingly urgent topic for the rapidly developing electricity suppliers.

In this regard, industry analysts pointed out that the electricity supplier should not forget the essence of its retailers. In striving for consumers, it should start with meeting the diverse needs of different consumer groups. While attracting consumers with low price advantages, it should invest more energy in seeking differentiated solutions, and gradually form a brand value different from other suppliers in this exploration.

"In marketing, Cuba took the lead in making such a positive attempt, opening up a new direction for the stereotyped e-commerce promotion of the scrimmage, or leading the electricity supplier to a differentiated marketing strategy to solve the fine differentiation of consumer demand," the industry analyst said.