Hongxing Erke Join Hands In Developing A Campus Market

October 26th, September 28, 2010. NetEase Its first interactive entertainment "dream life" and the famous movement for the 90s brand "Hongxing Erke" hand in hand, launched a large-scale online offline activities - "who is the next master?" Combine interactive entertainment with sports to convey healthy elements of positive and loving love to post-90s. The event will not only be publicized online, but will also be launched in 20 universities in Hangzhou, Nanjing, Tianjin, Xi'an, Chengdu and Wuhan six major cities. This is also the first time that the dream life project team has entered the campus, aiming to occupy a certain market share in the increasingly competitive campus market.

Positioning post-90 group, brilliant online activities

Dream life is the interactive entertainment community of NetEase after 90 years. Erke It is also one of the famous sports brands facing the students in China. It has the same user groups, so that they can find a meeting point for cooperation. In recent years, the trend of cooperation between traditional industries and network products has been triumphant, and successful cases are everywhere. Network products use traditional industries to promote their products with rich experience. Traditional industries expand their influence through the strong communication ability of network products, so as to achieve complementary effects.

This time, the online activities of "who are the next masters" are divided into four parts, namely, the fashionable jigsaw puzzle of brainpower, the lucky turnkey millionaire, the passionate master competition, and the distinctive master manifesto. At the same time, users will be given a set of beautiful images of "dreamy life" matching their own test results after the home page master factor test. Online activities are rich in content, diverse in play and rewarding. When the event was launched, a large number of post-90s users responded positively and enthusiastically participated.

Seize the campus crowd, line down activities into colleges and Universities

For a long time, NetEase has established a good reputation among university students by relying on its top technical strength and excellent user service. In recent years, the popular SNS community has sprung up like mushrooms. In many SNS communities, the market for young students has long been occupied by Renren. This time, the "dream life" goes hand in hand with "Hongxing Erke" into colleges and universities. It also takes advantage of NetEase's good corporate image to occupy a place in the competitive campus market. {page_break}

"Who is the next master - University Challenge competition" campus activities will be officially opened in October. By then, in two months, there will be fierce and interesting challenges in 20 colleges and universities in six major cities across the country. The offline activities include two major sections, namely free play time and challenge time. Among them, free play time also includes four major contents: the master skill competition of testing flexibility, the master creative competition of competing brains, the master jigsaw puzzle of investigating eyesight, and the interesting Monopoly game. The fusion of the game components of dream life and the brand concept of Hongxing Erke will bring a challenging competition for college students.

Optimize user experience and win good reputation.

In addition, this "University Challenge" will provide users with the opportunity to register and login "dream life" at the scene. The site will also provide relevant staff to brief and explain the products, and answer the relevant questions raised by users, so that users can experience the products quickly and intuitively. According to the relevant person in charge of the activity, "when the user experiences the product, the staff will collect and collate user opinions at the same time, so as to further optimize the product function and enhance the user experience. Through continuous improvement and improvement, we will create a healthy and loving interactive entertainment community for the 90s.