Chinese Shoe Companies "Go Out" Blocked

At present, our country footwear Mainly exported to North America, Europe, Middle East, Africa and other markets, occupying half of the world's output, but due to foreign trade barriers, China's footwear exports related foreign reports and returns are common. about Shoemaking For the industry, low carbon and environmental protection has penetrated into the entire supply chain of upstream raw materials, intermediate producers and downstream retail enterprises, which directly affects the life and death of related enterprises. Shoemaking enterprises that are in the "small profit" state have begun to profit from management, and have introduced various management modes, such as meticulous decomposition of each process on the production line, and reasonable arrangement of personnel matching, thereby reducing the loss of raw materials due to poor flow.

As one of the most important areas for promoting and implementing eco labelling, the European Union issued an eco label system in 1992 to further promote the protection of manufacturers of all kinds of consumer goods in the EU, so that products will not be harmful to the ecological environment from the design, production, sale to use until the final processing of the whole life cycle. Compared with other countries' ecological identities, the EU eco label covers a wider range, involving 19 categories of footwear and more restrictive substances. The system is currently the most widely used environmental certification system in the world, and is recognized in all its members.

Data show that in the EU market, the price of eco labelling products is 20% to 30% higher than that of similar commodities in circulation, but most EU consumers are still willing to buy the former. Against this background, some forward-looking shoe making enterprises in China have begun to research and optimize supply chain management in order to maintain their competitive position in the industrial chain, for example, many shoe companies have set up their own R & D centers. At the same time, more OEM shoemaking enterprises have gradually abandoned the concept of "simply pursuing profit maximization" instead of realizing the importance of environmental protection.

Faced with the increasing green threshold of the EU, how can Chinese shoe enterprises achieve the green industrial chain through quality system management, reduce market development costs and achieve product compliance?

T Lv Yanmei T, director of Textiles Department of South Germany Deutsche China Group (hereinafter referred to as T u V), said: "in recent years, the world has been right. footwear The green regulations on human health and environmental protection step by step. Because of the lack of knowledge of foreign environmental regulations and frequent blocked exports, Chinese shoe enterprises urgently need to change their business development models, such as improving the quality and safety of products through the help of independent third party organizations.

Lv Yanmei said the chemical restriction list (RSL) is a complex summary table. Each raw material is based on its different material properties, and the international restrictive items and degree are also very different. Although some products are qualified at the raw material stage, the final products may not be qualified after complicated processing procedures. But these changes are not simply visible to the naked eye. We must make use of technical means to continuously improve product compliance.

According to reports, at present, T u V has successfully made famous footwear from Italy and other countries. brand Provide technical support. After thorough testing of the finished products, including the European Union (REACH) and the United States regulations, the restricted material list requirements and internal color fastness testing and factory inspection of the major retailers in the world can be authorized to attach the certification label to the product. The label can clearly show the safety and performance of products to foreign customers and consumers, which is conducive to the recognition of international customers by shoe companies. Especially for small and medium sized enterprises, the personalized "one-stop" solution provided by the agency can help them meet the demands of environmental protection and low carbon, innovate technological processes, and enhance the international competitiveness of products.

T u V is headquartered in Munich, Germany. The agency's customer service covers footwear. textile Consumer goods, automobiles and many other fields. In addition to helping shoe companies to implement the updated EU eco labelling standards, the agency can also provide regulatory and composite testing, including the European Union's registration, assessment, licensing and Restriction Act (REACH) and consumer product safety improvement requirements (CPSIA), and tailor customized footwear labels for footwear companies in Europe and the United States.