Blowout Growth In China'S Children'S Wear Industry

At present, the main force of China's children's clothing market has been gradually formed by the parents of the post-80s generation. As the only child of the first generation, they experienced and accepted the baptism of the market economy, globalization and the Internet process.

The typical "6+1" family structure in China made the Chinese children in twenty-first Century captured the unprecedented attention of the whole society and family.

As the second largest country in the world, China has 300 million children, with an average annual growth rate of 16 million.

In 2008, the total consumption of children's clothing in China reached 50 billion yuan, with an annual growth rate of 13%. It is estimated that the consumption of children's clothing will exceed 70 billion yuan in 2011.

With the continuous growth of consumer demand for children's clothing, the huge business opportunities in China's children's wear market have stimulated the investment enthusiasm of many enterprises at home and abroad, and more and more children's wear brands have sprung up. Among them, some famous adult clothing brands expand their children's wear items, such as Burleson, Adidas, 361 degree, Semir (Barbara); cartoon brand develops children's wear children's shoes derivative products, such as lion king, tennis prince, Harry Porter, and foreign trade.

Shanghai International Children's clothing and Supplies Fair has witnessed steady development for ten years, witnessing China.